We believe in an approach which gives you a choice. Choose from DIY SEO with guided help, partial assistance, or a full, ongoing SEO service where we manage everything for you.
At Web Force 5, we employ a fully transparent solution when it comes to quoting and fulfilling SEO work. This ensures that our valued clients know exactly what they are paying for, and what work is being done on their behalf. If you’d like to know more in-depth information about what is involved in our process, see below:
Keyword Research is the pillar of all things SEO and is the first and most relevant step for SEO. Ranking within a search engine is one thing; however it is most important to rank for the right keywords. By researching your market's keyword demand, you can not only learn which terms and phrases to target for SEO, but also learn more about your customers as a whole. Here are several things to consider when establishing keywords:
- Brainstorm a list based on a core set of 5-10 keywords
- Conduct research using Google Keyword Planner and other keyword research tools
- Refine the keyword list using suggested phrases from an analysis tool
- Verify keyword phrase relevance
- Determining consumer demand based on search volume
Information Architecture Site Structure
SEO Information Architecture is the art and science of SEO. In simple terms, it’s all about balancing your website and keywords to be optimised for human users as well as including an SEO friendly structure for search engines. This involves structuring your content so that pages and URL’s flow seamlessly together and relevant pages are connected to each other through internal linking and your website’s navigation. When striving for solid rankings, correct formation architecture of your website is essential.
You can choose to conduct keyword research yourself or we can complete this task for you.
On-site optimisation analysis is the process of reviewing a website to ensure that it is appealing to both search engines and users. It involves reviewing and improving both the user interface and the back-end setup that only search engines can see. Items to review and optimise can include:
- Domain URL
- HTTP Status Code + Server Errors
- URL Structure
- Internal Duplicate Pages
- Duplicate Content - Other Sites
- Broken Links
- Internal Links & Anchor Text
- Site Speed
- Page Title
- Meta Description
- Headings in Body Text (H1, H2’s and H3’s)
- Body Text
Content that is updated on a website regularly is a key element of improving search engine rankings. Search Engines prefer to show active websites that are kept up to date, to ensure users are getting relevant information. Aim to create new relevant, well written articles which include your keywords at least once a month. This may include blog posts, research, product information, or news and events.
Off-Site Optimisation (other websites):
Content in the form of links, articles or comments on other websites can help improve search rankings. Sophisticated link analysis determines how pages are related to each other and their associated popularity. Therefore being active on high quality, popular websites is important. This includes business listings, blogs, forums, directories, social channels and other relevant sites.
Website reporting should be conducted on a monthly basis to review the current status of your website, keyword report and traffic. Reporting within Google Analytics not only provides you with helpful information relating to organic rankings, but also provides clear metrics on how well your website and by extension, business is performing.
You can choose to manage this yourself, or we can complete the tasks for you.