Search Engine Optimisation (SEO) Made Easy
Up to 90% of consumers now use search engines to find information on products, services or businesses prior to making purchase decisions.
When you were last looking for a product or service, did you do a quick search online to find relevant businesses in your area? Were you more likely to enquire about the companies ranked on the first page? If so, you’re not alone- in a recent article published by Google, they stated that 80% of consumers use search engines when searching a local business.
The internet space is eliminating the need for traditional methods of finding a product or service (like print directories & classified ads) and search engines such as Google are leading the charge by becoming the most common resource for consumers everywhere.
The majority of people who visit websites have been driven there by search engines, which means that it’s never been more important to adapt to the shift in consumer searching behaviour and get on board with Search Engine Optimisation (SEO). If your website is not optimised to rank well on search engines yet, you could be missing out on traffic and losing business. The good news is that Web Force 5 can help- we’ve got options to suit all businesses, big and small.
What is SEO?
Search Engine Optimisation is the process of optimising your website in order to improve its ranking and visibility on search engines. Put simply, it’s all about making your website a marketing tool that will bring in customers and more business.
There are a number of factors that affect how a website is ranked and search engines such as Google are constantly altering their ranking process to ensure that we all get the most relevant search results. Ensuring that your website ranks highly in searches conducted by your target audience is the essence of Search Engine Optimisation.