Factors that affect SEO
The website and Search Engine Optimisation space doesn’t have to be confusing or daunting for the average business person. We’ve listed the most important factors that affect how your website is ranked below.
There are many factors and variables that affect how your website ranks on search engines and they include:
Keywords: If you were looking for a plumber in your suburb, you’d likely type ‘Plumber in Example Suburb’ into a search engine. These search terms/phrases are what we call ‘Keywords’. You can implement keywords into your website which are recognised by search engines. Keywords have their own associated competition (but more on that later).
- Website Content & Structure: Search engines are continually indexing websites and their content to ensure the most relevant businesses are worthy of the front page. Having a well-structured website with relevant, well written content will support you in your rankings. Ideally, you want your website to be so engaging that strangers who have never heard of your business before will connect to know more.
- Off Page Content (other websites): Expanding your online presence with links, articles or comments on other websites will also improve your ranking. Think of this as ‘online networking’. Search engines use sophisticated technology to determine how pages are related to each other and their popularity. With this in mind, it’s important to be active on reputable, popular websites. Think of it this way- strategically placing your business details on websites with high traffic can only benefit you.
How difficult is it to rank well?
Ascending to the prized top spot on search engine rankings can be difficult, especially if you operate in a competitive industry where many other businesses also want to be Number 1 on Google for the same keywords.
It’s important to know that top Google rankings can never be guaranteed, because nobody apart from Google knows exactly how websites are ranked and organised. Realistically, there are billions of web pages and many of them are vying for the top position.
Before venturing into Search Engine Optimisation, it’s vital to seek advice and make informed decisions. Never commit to vague promises or unrealistic commitments- if it sounds too good to be true, it probably is.