How Important Is SEO In 2015
Search engine optimisation, often simply called SEO, is the process of making sure that the search engines know exactly what your website is all about and subsequently getting you a higher position on the search engine rankings. But in today’s world of social media, texting, and otherwise sharing content, how important is SEO in 2015? The answer is that it is more important than ever.
How SEO has changed in 2015
Before we can address that, we need to look back to around the year 2000. The internet is taking off, search engines are becoming a “thing”, and people are moving online. To get your website ranked highly all you had to do was type in your keywords over and over at the bottom of the site. The search engines would see hundreds of those keywords, and rank you higher.
Fast forward a decade and the search engines are drastically different. Keyword stuffing will get you moved down the ranks rather than up, and there is a huge list of items that need to be done in order to adequately optimise a website. One of those items is to have plenty of backlinks. These links point back to your website and show you are an authority.
Now let’s move to SEO in 2015. Google, and other search engines, have developed their algorithms so that if you write an article, blog post, or any other page of content, it needs to be written for the reader and not for the search engine. Bulk backlinks will penalize you. Poorly written content will drop your ranks. Search engines can detect “real” content as opposed to stuffed and churned.
How to do SEO in 2015
The easiest way to make sure your site is optimised is to find search engine marketing services. But if you want to do it yourself, follow these four rules:
1 – Write high-quality unique content
2 – Target specific keywords
3 – Use headings and tag appropriately
4 – Promote your site everywhere you can
It’s simple. Yet it’s time-consuming and the shortcut methods are no longer available. And that is why many businesses are turning to SEO marketing services to do it for them.
If you are looking for SEO in Melbourne, Australia, you’ve come to the right place. We make SEO easy (for you).