In simple terms, e-commerce refers to the purchase and sale of goods and/or services via electronic channels, such as the internet. E-commerce works through a series of steps that utilise website code, a database, and 3rd party applications such as a payment process or payment gateway. You'll no doubt have encountered e-commerce yourself when you shop online, but how can you use it to grow your own business?
Capitalise on the Vast Array of E-Commerce Benefits - The advantages of e-commerce for your business
All around the world e-commerce is rapidly becoming the preferred means of shopping. It's pretty much effortless, and the ability to browse and buy from the comfort of one's own home at any time of day and night makes it the easy choice for many.
Easier, cheaper inventory management
Using a web-based management system means the operational costs associated with managing the inventory of goods can be greatly reduced.
Monitoring consumer purchasing habits
The ability to keep track of a customer's viewing history and placed orders enables companies to tailor their offers to suit a customers’ needs and requirements. Being aware of, and able to satisfy, a customer's needs means that it is likely that longer lasting and more meaningful relationship will be formed.
National or worldwide coverage
A physical store will undoubtedly have a limit to the area that it can serve, whereas an e-commerce store will be able to offer goods and services across the country and even internationally. Geographical limitations are now a thing of the past!
No limit on opening hours
One of the main benefits of a running an e-commerce store is that there is no closing time, meaning that you will never miss out on vital custom. It is also beneficial to customers as they will be able to order at any time of day or night.
Reduced running costs
Opening an e-commerce store presents businesses the chance to employ fewer personnel to help your customers with their shopping experience. The lower advertising and marketing costs means that opening an e-commerce store is a sensible option for those looking to reduce their expenditure.
These are just a few of the positives that your business could benefit from if running an e-commerce store. There are a number of options available to you with regards to choosing the right e-commerce platform for your business, whether it is a self-hosted solution that you will be responsible for configuring and managing yourself, or a hosted solution whereby the platform offers a complete pre-packed platform.
Advanced solutions at an affordable price
Web Force 5 is an e-commerce website development firm that has created an advanced e-commerce solution at an affordable price for businesses of all sizes. A solution that is easy to use, intuitive, requires no technical knowledge, and that allows you to add and edit products, pages, images, videos, discount coupons, and accept a range of different payment methods, all with a simple to use interface.
The content management system Web Force 5 has created is constantly upgraded, and features a wide range of built-in functionality: e-commerce, CRM, email marketing, and the ability to create and edit pages at the click of a button! Integration with Google Analytics means that your business is able to collect, configure, and analyse your data to reach the right audience every time. Plus with the built in customer relationship management software, you can be sure that your business will be able to capture details and manage communications with your audience like never before.
As part of the service offered, all Web Force 5 clients get a tailor made website complete with a dedicated account manager, whose primary goal it is to help provide invaluable feedback and guidance with the aim of improving website performance.
If you feel that your business could benefit from a custom designed website from Web Force 5 then get in touch today!