It can be hard enough to get visitors to your website in the first place. But just getting them there isn't enough. Once they've found you, you want them to come back, hopefully repeatedly.
Repeat customers are valuable. Customers can develop a habit of returning to your website if a number of simple actions are applied to how you manage your website. Given that it's far less expensive to keep an already-existing customer than to acquire new customers, perhaps it's time to give some thought to what you can do to keep visitors coming back to your site.
Take at look at these top 10 tactics and tools to use to keep customers coming back to your site.
1. Create Engaging Content
This concept is at the heart of all great website interactions with customers. If you're offering something your visitors want, they're likely to come back for more. Don't forget to provide an offer or a call to action that piques their interest.
2. Revisit Your Website Yourself
Is your site easy to navigate? Is it appealing enough to draw visitors in? Is your message clear, and is it easy to understand what you're selling? If you question any of these factors, it may be time for a site redesign.
3. Speak Directly to Your Customers
If you're selling a product that's specialised or technical in any way, make sure you're describing it in language your customers will grasp right away. Appeal to the emotions behind their purchase decisions rather than providing a dull list of features.
4. Look to the Future
If you have an upcoming product release, tease your customers by releasing new information about it in small doses. Offer them the opportunity to receive notifications as news comes out about your release.
5. Add New Content
No one will keep returning to a website that looks just the same as it looked the previous week. If you have a blog on your site, keep uploading new posts, and keep the rest of your site flexible as well. Add videos, add interesting articles that provide value to your customer with it being a sales pitch. Give your visitors a reason to keep returning to your website.
6. Capture Customer Details
Ask for customer details on a form that goes straight to a Customer Relationship Management (CRM) tool for future use. Once you have a user's email address and other contact information, you can use Web Force 5's intuitive and easy content management system to send emails and keep in touch with your visitors. Communicating to website visitors becomes a smooth operation when you can send personalised communications directly to their inbox.
7. Answer Your Customers' Questions
Yes, you may need an FAQ page on your site, but most visitors won't get that far if you don't answer their questions on your home page. Think about what your customers need, and provide it right away.
8. Use Social Media & Re-marketing to Target Customers
Your repeat customers are spending time on social media, so you should be there too. When you engage with them on the social media platforms they already enjoy, you can encourage them to like your own page and to return. In addition, you can target previous visitors with re-marketing advertising. This involves presenting banner or text ads reminding them of your website, to encourage them to return and engage.
9. Have Some Fun
Offer discounts and coupons for your customers, and consider hosting competitions that bring them back to your site. Celebrate special days with freebies and special offers that bring your customers back to your site.
10. Make Use of Analytics
Analyse your website engagement numbers and make appropriate adjustments with the analytical tools available to track what's working and what isn't. Google Analytics combined with Web Force 5's CRM solutions can help you analyse and manage customer data and interactions to increase your retention and acquisition numbers.
At Web Force 5, we offer you search engine marketing services and an easy content management system that's intuitive and doesn't require any technical knowledge to use. Maximise results for your business using Web Force 5's CMS and your dedicated account manager, who will help you engage and convert visitors to your site.