Accelerate your Ecommerce business with Great Web Design
By Mahlia Simpson on January 14, 2019
E-commerce is an integral part of many online businesses, allowing for a whole new dimension for your sales and marketing. It gives your customers the opportunity to shop around the clock with no business hours to contend with, no traffic, parking, crowds or time concerns. They can browse your shop from the comfort of their own home and purchase goods in a matter of clicks.
It’s convenient for the customer, and an advantage for you as a business owner.
Web design plays a pivotal role in the success of any e-commerce business, with many factors that should be considered to enhance the overall shopping experience for the customer.
Custom website design plays an important role because it takes into account the specific needs, goals, branding and feel of your business, and tailoring the website to your specific needs. Engaging a company to create professional website design, that is custom made for your business, clearly showcasing what your business is all about, will go a long way to making your product stand out and generate sales.
Clean, Clear and Easy to Navigate
This is key. You want your website to look sophisticated and be user friendly. You don’t want people to have to waste their time trying to navigate their way around the site, or struggle to find the check-out button. You want their biggest problem to be deciding which items they would like to purchase!
A search function is something to keep in mind. This will help direct people where they need to go if they are unable to find something they are searching for quickly.
Clear Product Descriptions
Go to the effort of personalising the description around your content. Google will reward you for it as it will be original content, and your customers will be grateful too. They don’t have the benefit of turning to a sales assistant, so you don’t want them to have any unanswered questions about your product. Try and cover all bases. Let them know why they need this product and what the main advantages are.
Make it easy for a customer to be able to contact you. A phone number, email address, mailing address, should be easy to find on the website. Having contact information will build trust with the customer, as they can have confidence in the fact there is someone behind the website. Someone to answer their queries if required.
Checkout with Ease
Once the customer has decided on their purchase and filled their cart, make sure you have an easy, time effective check out process. If this is too hard or time consuming, you may well find customers not completing their transactions and abandoning them before they’re finished.
Some businesses use the checkout as an extra marketing opportunity, get people to sign up and create an account. Be wary of using the “check out” to do this. Some people will get confused about this and may not want to set up a whole account, others will be concerned about their privacy or simply won’t want the inconvenience of having to take the time to fill in additional information. If anything, let creating an account be optional. Ensure there is a speedy way to checkout, just as a guest, as well.
Web Force 5’s content management system has easy to use, powerful, built in e-commerce functionality. It makes adding and updating products very simple, allowing you to sell online with confidence. In addition, there’s reporting functionality so you can measure results, Google analytics e-commerce integration, and to top it off it’s fully integrated with customer relationship management and an email marketing system.
Speak to a specialist consultant for a free, no obligation chat today!