To reach your business objectives, it is imperative to have a well-designed, informative, fully functioning website. Getting traffic to your website is a good start, but it’s vital that you’re getting the right traffic. Anyone can ‘buy’ traffic, but you want results; a phone call, purchase or contact form submission. Thriving in this area is the difference between running a business that is successful and one that is not.
In order to gain results-based website traffic, we suggest getting professional advice from an expert. Otherwise you may find yourself getting overwhelmed by the vast range of options available.
Our highly-skilled team at Web Force 5 are here to help, with proven highly processed methods to help drive traffic using our core specialisations in search engine optimisation and pay-per-click advertising via Google AdWords.
Here are 9 ways you can boost traffic to your website.
Advertising is a great way to boost website traffic. The more people you can expose your business to, the more traffic you’ll inevitably receive. Display advertising, social media and paid searches are great ways to attract website visitors. To ensure you’re converting the website traffic into results (whether it be purchases, contact etc.) you’ll need to be strategic about where you spend your money and target commercial intent keywords to get the desired affects.
Web Force 5 offers strategic digital solutions to help maximise your exposure to potential customers across a multi-platform base that includes website, social media, mobile sites and more.
Utilise Social Media
Social media is a terrific way to promote your content across the relevant platforms including Twitter, Instagram and Facebook. Be clever with the content you post.
Keep it diverse and interesting.
Sometimes use long form, other times short form.
Use relevant hash tags, and photographs where applicable.
Invite people to participate in conversations.
Be interactive. Visit other people’s social media sites, make them
remember your brand.
Web Force 5 has an array of website design services as well as using their specialist team to implement strategies that include social media marketing.
Implement Search Engine Optimisation (SEO)
Search engine marketing is a valuable tool for any business owner.
It’s a brilliant way to organically boost your website traffic. Search Engine Optimisation relies on strategies and techniques to ensure your website has a high ranking on the search results page of a search engine.
Web Force 5’s team of experts provides search engine optimisation services to help you rank for relevant targeted keywords.
Use Pay Per Click Search Engine Marketing
When potential customers are using a search engine, it’s vital that your website is prominent. Search Engine Marketing encompasses SEO as well as pay-per-click advertising. Pay-per-click advertising means you’ll instantly appear in search results through a pre-defined budget. You’ll have total control over keywords, adverts and budgets.
Web Force 5 has a variety of search engine marketing services… so let the team design you a custom search engine marketing strategy that’s right for you and your business.
Make sure your website is mobile responsive
Responsive web design aims to provide an optimal viewing experience no matter what device you’re using. A responsive website will automatically change to fit the device you’re on. This includes desktop, laptop, tablet and mobile. Many people rely on their mobiles to access websites, make sure you’re catering for this market.
Web Force 5’s content management system has been specifically designed and developed to ensure all clients have a high quality fully responsive website.
Incorporate video into your content marketing strategy
Video is the most engaging form of content. Using video content is a highly effective way of ensuring your website stands out.
Videos tell a story. They capture your audience visually and aurally. You can include information in many ways within a video. You can have written information, photographs, links, URLs, contact information and more. And it’s presented in an entertaining way.
Regularly update your website
Showcase your most recent work. Don’t have outdated photos, blogs and information in highly visible parts of the website. If your site looks outdated it can give the impression it’s not being maintained. Keep the content current and make sure only relevant information is published. This makes it more interesting for return customers too. Make sure they have something new to look at, give them incentive to want to return to the site.
Web Force 5 has developed an easy to use website content management system which will allow you to write your own content if you wish, or they can offer professional in-house writers who can take care of this for you, and craft SEO-friendly copy.
Use Customer Relationship Management (CRM) Software
Customer management will be a major asset to your business. You of course want the initial traffic to your website, but you also want people to keep returning. In addition to keeping the content fresh, it’s important to nurture relationships with your existing clients so they continue to come back.
Web Force 5 has built a ground-breaking CRM platform that allows you to access all of your customer details in once place, anytime, anywhere. You can import and export client data, upload files to your client records, never forget an important date with email reminders, customise a database - all without the headache of spreadsheets.
Analyse Your Results
You need to understand the value of your campaigns and strategies. You need to identify what is working, and which areas are driving the most traffic - the right traffic - to your website. This will arm you with the knowledge for future advertising investments, and ensure you’re heading down a path that is working for your business.
Building a website is much more than having an online presence. It’s about the whole package. The design, navigation, content and employing a strategy to drive traffic to encourage conversion and drive sales.
The team at Web Force 5 has created a content management system that’s easy to use, requires no technical knowledge, is constantly upgraded and is affordable. All clients get a custom designed website with a dedicated account manager to provide them with feedback and guidance to improve. Contact the friendly team at Web Force 5 today and take your business to the next level.