News & Blog
Your website is an essential marketing tool for your business. It’s important to keep the content fresh, as this will benefit your customers and your SEO ranking.
There is a lot more to crafting a successful email that converts than you might think. Attracting customers to sign up to your mailing list is an essential first step in the process. The next opportunity to secure their attention is when you actually send the email.
In our fast-paced society, consumers are looking for instant access to the world wide web. For many websites, mobile usage has surpassed desktop usage. With this in mind, it’s essential that your website displays perfectly on mobile and that it’s easy for customers to navigate.
A successful, high performing website needs to include visual impact. First impressions last. You want a website that is inviting to your visitors, something that represents your brand through professional website design, colours, layout, text and photos.
Building a website is not just about having a presence online – it’s about the whole package: design, navigation and content. It is important to have a well-designed, informative, fully functioning website. However, to achieve business objectives it is also vital to measure your ROI to ensure your website is bringing you positive results and ultimately success. A website is an investment for your business and you want to ensure every cent is well spent.
To reach your business objectives, it is imperative to have a well-designed, informative, fully functioning website. Getting traffic to your website is a good start, but it’s vital that you’re getting the right traffic. Anyone can ‘buy’ traffic, but you want results; a phone call, purchase or contact form submission. Thriving in this area is the difference between running a business that is successful and one that is not.
Make website building easy with resources from Web Force 5. Learn Having a website that is well designed, informative, fully functioning and easy to use, is one of the most valuable assets you can have in your business. It can be the difference between success and failure. When you’re ready to choose a website company, here are the questions you need to ask.
by Ben Wilson on January 26th, 2018 - The difference between a good website and a bad website, and the latter can cost you far more than you may realise. Here are 12 website design mistakes you need to avoid.
by Ben Wilson on December 22nd, 2017 - Successful businesses are able to take the new customer-centric approach and run with it with some form of CRM at the heart of the company's approach.
by Ben Wilson on November 13th, 2017 - An eye-catching, modern design coupled with an easy to digest layout containing only the most vital of information is important, as nobody wants to get bogged down in data the instant that they click on your site.
by Ben Wilson on October 5th, 2017 - You'll no doubt have encountered e-commerce yourself when you shop online, but how can you use it to grow your own business?
by Ben Wilson on September 12th, 2017 - Various types of content management systems can help you with different tasks. Do you need to manage your website, organise information to help employees get their work done more effectively etc.?
by Ben Wilson on August 8th, 2017 - It can be hard enough to get visitors to your website in the first place. But just getting them there isn't enough. Once they've found you, you want them to come back, hopefully repeatedly.
by Ben Wilson on June 1st, 2017 - How do you know who's finding your website? How do you know if you're reaching your target customers or driving them away? You need data. That's where Google Analytics comes in.
by Ben Wilson on February 2nd, 2017 - Professional website design aside, one of the most powerful online tools to have at your disposal is one that converts visitors to customers: the Call To Action
by Ben Wilson on November 15th, 2016 - Constructing a website from scratch can be intimidating, especially without the right expertise.
by Ben Wilson on October 15th, 2016 - If you’re a businessperson with little-to-zero technical knowledge, web design may sound a bit intimidating to you. However, it doesn’t have to be.
by Ben Wilson on August 8th, 2016 - The business world is full of acronyms, and if you're involved in the sales and marketing side of a business, you've probably seen the term "CRM" popping up here and there. CRM stands for "Customer Relationship Management" and refers to practices, strategies, and applications that businesses can use to make it easier to manage relationships with both current and prospective customers.
by Ben Wilson on July 5th, 2016 - More and more people are doing their shopping via the internet. Any retailer who wants to expand the business needs not only a strong online presence in the form of a web store but also needs to provide excellent online customer service. It's essential to have an e-commerce platform that meets your particular needs—but finding such a platform can be a whole lot trickier than you might think.
by Ben Wilson on May 31st, 2016 - Developing a strong online presence is quintessential to building your brand. Since “content is king” became a popular maxim in digital marketing, companies started focusing on their content marketing strategies. While good content is the bedrock of any strategy, choosing the best Content Management Software for your needs helps implement your strategy smoothly.
by Ben Wilson on May 3rd, 2016 - Businesses who want to reach people who browse the internet not only while in front of their desktops but also in their free time during their commute must have a website that provides a beautiful user experience on mobile devices and tablets. A recent study shows that more than 1.9 billion people access the internet via their phone or other mobile devices
by Ben Wilson on January 24th, 2016 - Here at Web Force 5, we've made a commitment to website design and development service and helping even the least tech savvy of Australian business owners build a website in an easy, fast and affordable manner. One of the most important parts of your custom website design will be the landing page.
by Ben Wilson on October 20th, 2015 - Search engine optimisation, often simply called SEO, is the process of making sure that the search engines know exactly what your website is all about and subsequently getting you a higher position on the search engine rankings. But in today’s world of social media, texting, and otherwise sharing content, how important is SEO in 2015?
by Ben Wilson on August 25th, 2015 - At Web Force 5, we understand that the world wide web can be a rather daunting and confusing place for the average business owner. With our commitment to helping small businesses grow, we offer an easy-to-use and affordable CMS which is specifically designed for non-technical users.
by Ben Wilson on July 25th, 2015 - Web Force 5 was recognised as one of the Faces Of Small Business as part of the Victorian Governments 2015 Small Business Festival. Recognised because of our commitment to charities and the innovation we have bought to the small business website space, we are proud to be part of the festival and its associated activities.
by Ben Wilson on June 25th, 2015 - Ask anyone in business who has been involved in the development or management of a business website "what that experience was like" and step back. Most likely you will hear things like 'it cost too much', 'it took too long' and 'it was really hard and frustrating'. The Web Force 5 system has been specifically designed to remove those frustrations.
by Ben Wilson on April 25th, 2015 - Changes in the Google ranking algorithm in April 2015 has required that websites now need to be built on a "responsive" website platform in order to rank well for searches via mobile devices. This article explains the change and why mobile responsive websites are a must for most businesses.